How to book JUA

JUA is a Korean restaurant on East 22nd Street in Flatiron from chef Hoyoung Kim, run as a partnership with Hand Hospitality, the group behind Atoboy and Atomix^1,2,3. Kim spent eight years at Jungsik, rising from line cook to executive chef, and before that studied at Ecole Ferrandi in Paris and cooked under Pascal Barbot at L'Astrance^1,2. He named the restaurant after his daughter¹.

JUA was announced in November 2019 as Kim's first restaurant of his own, though the opening was pushed back by a city permit issue^2,3. At launch it served a six-course menu for $95^2,3. Today it offers a seven-course tasting menu at $150, with optional wine and non-alcoholic pairings; the October 2026 menu lists courses such as Caviar Kim, mulhoe, jook, branzino and duck⁴.

Wood fire runs through the cooking. Grub Street described a wood-fired grill as the centerpiece of the kitchen, with dry-aging fridges downstairs³, and the Michelin Guide calls it a modern Korean tasting menu "anchored by live-fire cooking"⁵. The room, designed by Two Point Zero, was meant to feel like a mountain cabin, with high ceilings and brick, concrete, wood and steel^2,3; The New Yorker likened it to an "après-ski lodge"⁶. Early reports also mentioned a seven-seat bar with its own à la carte menu^2,3.